Joe Chernov, CMO of Pendo, explains the challenges of the job, why it’s important to build community, and how to find the right medium for your message.
3 Takeaways:
Building a bigger surface area of contact can help create a better relationship with the persona you’re targeting
Marketers today are paying for the sins of marketers past
CMOs have to distill for CEOs the distinction between the medium and the message and, regardless of medium, deliver a way to get a message or product to customers that will change their lives
