20% of our country's produce never makes it off the farm. These fruits and vegetables have minor cosmetic imperfections that deem them unfit for stores' shelves. The mindset that only perfect produce will sell creates an incredible amount of waste. Enter Imperfect Produce. This startup sells "ugly" fruits and vegetables to consumers at a discount while offering additional services like reduced costs for lower income customers as well as home delivery. It's a true win-win.
Could Ugly Produce Change the World? | Freethink
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