This webinar is designed for non-social scientists who would like to use focus groups to better inform program planning, evaluation, needs assessments, gathering staff input, advocacy, or change management. We will draw from real-world experiences from the Soybean Innovation Lab conducting focus groups among men and women smallholder farmers in Ghanaian villages.
During this one-hour webinar, you will learn what focus groups are, their utility as a field research tool to quickly collect information, the difference between formal and informal focus groups, the importance of clearly defining the goal or purpose of your focus group, how to select participants, and how to successfully conduct focus groups.
