In this Spanish name, the first or paternal surname is Kortajarena and the second or maternal family name is Redruello.
Jon Kortajarena Redruello (born 19 May 1985) is a Spanish fashion model and actor. He has landed advertising campaigns for Just Cavalli, Versace, Giorgio Armani, Bally, Etro, Trussardi, Diesel, Mangano, Lagerfeld, Pepe Jeans but notably H&M, Zara, Guess and Tom Ford for his consecutive seasons with the brands. On 26 June 2009, Forbes ranked Kortajarena eighth in The World's 10 Most Successful Male Models.
Kortajarena was born in Bilbao, Biscay, Basque Country, Spain. He was discovered in September 2003 while vacationing in Barcelona and accompanying a friend who was invited to attend a fashion show. While there, a booker noticed him and persuaded him to give the fashion world a go. His first professional experience was in a Madrid Fashion Week show for Roberto Verino. He left Bilbao, his hometown, and ventured into the fashion industry in Paris. In 2004, at the age of 18, Kortajarena became the face of Just Cavalli for Roberto Cavalli's spring campaign which quickly jet started his career.
He made his international fashion show debut at the fall Milan and Paris fashion weeks for Emporio Armani and John Galliano. Two months later, in New York, Steven Meisel photographed him for Versace.[6] Kortajarena's other runway credentials include walking for Chanel, Versace, Balmain, Bottega Veneta, Dolce & Gabbana, Etro, Salvatore Ferragamo, Carolina Herrera, Giorgio Armani, John Galliano, Jean Paul Gautier, and Valentino in Milan and Paris. Kortajarena appeared in a commercial for the sugar-free Fanta Z "Mediterraneo", a TV ad in 2005 which poked fun at the departed Fanta Lite. Its content, though, quickly drew complaints in Britain and it eventually became restricted to the post-9 PM broadcasts.
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“Pretending to be the perfect man”, however, well that’s a “pain in the ass”. Kortajarena laments a recent drop in sophistication in his industry – a sense of integrity that has lost out to the relentless pursuit of more followers, more eyeballs with shorter attention spans. Before, he says, there was beauty, transgression and a message.
Now, artifice has overturned artistry and “everything is becoming a show. The mask.” That’s why, above all else, the model started acting: to celebrate his fears and vulnerabilities, to stop the kind of posturing and pretending on which he has made his name, and to shed whatever guilt or doubt he may be feeling at any given moment. “Pretending to be perfect, first, is exhausting,” he says. “And second it’s surreal because nobody’s perfect. Nobody.
Jon speaks Basque, Spanish, and English. He went to an ikastola school until he was 10 years old, but due to traveling he went on to enroll in public, private, and Catholic schools thereafter. His mother is a hairdresser and she often styles his hair. If he was not modeling he would be a full-time actor; however, he notes that interior designing and photography are some fields he has always been curious about.
His hobbies include watching films, reading books by Hermann Hesse, sunbathing, going to the mountains with friends, and listening to music. He describes himself as an 'ultimate romantic'. Some of his favorite novels include Perfume, The Wheel of Life by Elisabeth Kübler-Ross, and Siddhartha. Between 2014 and 2016, Kortajarena dated Welsh actor Luke Evans.
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