One of the most common questions I get asked is:
"What niche should I sell to?"
This is very often accompanied by:
"What's the best niche for digital agencies?"
If you want to start your own digital advertising agency, choosing a niche to focus on is one of the most important decisions you'll make.
In this video, I answer the questions above and share a framework to help you make your decision.
Let me know any questions!
Mike
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WHO IS MIKE COOCH? 🤔
Mike Cooch, is a “serial entrepreneur” that has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).
His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.
He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.
His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact. 💯
How to Start a Digital Agency: Choosing a Niche
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