In this insightful interview, EO sits down with Jacek Olczak, the Chief Executive Officer of Philip Morris International (PMI), the world's foremost cigarette giant. Over the past decade, PMI has made a groundbreaking transition from its traditional cigarette-centric business model to pioneering smoke-free products, setting the stage for its long-term vision of becoming a healthcare leader. Renowned for its iconic Marlboro brand and innovative smoke-free product, IQOS, PMI's journey reflects its commitment to adapting to the evolving demands of consumers, as well as advancements in science and technology.
This transformation was not just necessary; it was inevitable. PMI has impressively managed to replace nearly 30% of its cigarette portfolio with smoke-free alternatives, marking a significant milestone in the company's history.
Special thanks to Philip Morris International for making this happen.
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Subtitles for this video were created using [XL8.ai]([ Ссылка ]) machine translation.
