Pedigree's Tail Orchestra adalah eksperimen yang inovatif & menghangatkan hati, dengan menerjemahkan kegembiraan yang ditunjukkan oleh goyangan ekor anjing menjadi musik yang indah.
Berikut adalah key details nya:
## Concept
- The idea was to have dogs "conduct" an orchestra by having the musicians follow the rhythm and speed of the dogs' wagging tails.
- Pedigree bekerja sama dengan BBDO New York untuk mewujudkan konsep unik ini.
## Experiment Setup
- Eksperimen ini difilmkan secara live di Polish Radio Orchestra (Warsaw).
- Anjing dan pemiliknya masuk ke dalam aula orkestra, dengan para musisi siap mengikuti goyangan ekor para temen-bulu.
- Stimulus yang lezat seperti Pedigree treats, mainan, dan bahkan brokoli digunakan untuk memancing kecepatan goyangan ekor yang berbeda dari para temen-bulu tersebut.
## Musical Interpretation
- When the dogs were excited by treats, their tails wagged faster, prompting the orchestra to play at a higher tempo and louder volume.
- Conversely, when presented with less appealing items, the dogs' tails slowed down, causing the musicians to soften and quiet their playing.
- The orchestra improvised and adapted their music in real-time based on the "improvisation of the tail," as described by the conductor Krzesimir Dębski.
## Album Release
- Following the experiment, Pedigree released a 10-track album titled "Tail Orchestra" on music streaming platforms like Spotify and Amazon Music.
- The album features songs named after the various stimuli used, such as "Toothbrush," "Squirrel Toy," and "Grill."
- For every stream of the album, Pedigree pledged to donate funds to the Pedigree Foundation, which helps dogs in need find loving homes.
This innovative campaign showcased Pedigree's creativity and love for dogs, translating the pure joy expressed through tail wags into a unique musical experience. The Tail Orchestra experiment captured the hearts of animal lovers worldwide and raised funds for a good cause.
