As one of the most successful athletes of his generation, Tadej Pogačar will start a new beginning with MET. We teamed up with Tadej and listened to the story he wanted to tell and we exchanged ideas in order to create a whole new chapter together.

What came out takes inspiration from beauty, uniqueness, his hunger of win and the mutual aim of creating an emotional bond with the future generations of cyclists.

We are really ready to see what’s out there for us.

#JustAroundThatNextCurve
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The Tadej Pogačar official logo is the result of the naming and the monogram which is the central element for the athlete’s visual communication system. The name’s initials “T” and “P” are simplified with a nimble and dynamic shape identifying him and symbolically embodying his activities, achievements, goals and signature tufts.

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MET mission flows through everything we do: to create iconic designs that inspire confidence and enhance the experience of cycling. We do that by learning, refining, and developing our products to be safer and more innovative with every generation. Discover more through our official YouTube channel.

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