Victoria Usher, CEO & Founder of Gingermay Communications, explains why some earned coverage is not always as it seems.
In the full epsiode we discuss:
🔹 When is the right time to begin investing in PR and, as importantly, when is the wrong time?
🔹 What common mistakes do organisations make in executing their PR strategy?
🔹How has SaaS PR evolved over the last decade and where is it headed?
🔹Where does PR sit in the funnel?
🔹How do you measure the value from PR?
The Stand Up Marketing podcast is available on all the usual platforms.
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