Sensory overload, exchangeable products and an unprecedented diversity of brands and channels -- the world of marketing has become complicated. The sixth video in the "Little Green Bags" series shows how real marketing leads to sales.
© University of St.Gallen (HSG)
Text by Prof. Dr. Christian Belz und Dr. Marc Rutschmann
Production: [ Ссылка ]
Academic Director: Prof. Dr. Thomas Beschorner
To watch the first "Little Green Bags" video on corporate social responsibility (CSR), please go to [ Ссылка ]
To watch the second "Little Green Bags" video on the ten myths of entrepreneurship, please go to [ Ссылка ]
To watch the third "Little Green Bags" video on the energy revolution, please go to [ Ссылка ]
To watch the fourth "Little Green Bags" video on business model innovation, please go to [ Ссылка ]
To watch the fifth "Little Green Bags" video on the digital good life, please go to [ Ссылка ]
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