Brands need to apply human-centric design principles to every aspect of their organisation, says beverage company PepsiCo's chief design officer Mauro Porcini in this exclusive talk hosted and filmed by Dezeen for the brand.

Moderated by Dezeen's US editor Ben Dreith, the talk was held to commemorate PepsiCo's new book titled Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation which details PepsiCo's brand design and initiatives over the past decade.

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