The fashion industry is facing a multitude of uncertainties and experiencing profound changes. The acceleration of digital technology, redefined retail and wholesale networks and a fashion calendar in disarray are challenges for both designers and retailers.

To facilitate communication and accelerate decision-making, Tranoï has developed Tranoï Link, a platform that’s both inspirational and business-oriented, to bring brands and buyers together.

The platform, which is not tied to the events Tranoï organises, presents a selection of international and French brands (both Tranoï exhibitors and others) that have a unique creative approach and a strong, relevant vision. A selection committee made up of fashion professionals guarantees the coherence and pertinence of the platform’s offer.

Tranoï Link gives each brand its own B2B site. The goal is to boost brands’ sales strategy by helping them: reach an international audience, develop a buyers network, enjoy impeccable operational efficiency, present a complete range of their collections and products and create a showcase and editorial content for their collections.

The platform makes it easy for chosen qualified buyers to discover new brands in line with their needs (thanks to an AI solution); to find the products they’re looking for, for current or upcoming seasons; to stay updated on brand news (drops, collections, etc.) and to be inspired by articles and fashion advice.

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