Client: CHANNEL 4
Agency: 4CREATIVE
Director: SAAM FARAHMAND
Production: ROGUE FILMS
Post/VFX: ELECTRIC THEATRE COLLECTIVE [ Ссылка ]
London's Electric Theater Collective supply VFX and animation back up for Rogue director Saam Farahmand's new stunner for Channel 4's Born Risky campaign starring British singer-songwriter/model/multimedia performance artist/DJ Viktoria Modesta who, after spending most of her childhood in and out of hospitals, in 2007 chose to have her left leg amputated below the knee to improve her mobility. Modesta: "The time for boring ethical discussions around disability is over. It's only through feelings of admiration, aspiration, curiosity and envy that we can move forward." Director Saam Farahmand: "Through this video, pop culture had to engage the physical reality of amputation as a poetic concept rather than a medical procedure. The video had to create an unapologetic and less 'morality-riddled' forum for someone like Viktoria to exist in the mainstream.
"Like Viktoria, it bores me that the only way an amputee can be relevant is to achieve something that people easily understand. Culture currently dictates that we view disability from a position of wholesome admiration and empathy. This video challenges that convention." For Rogue Films Director: Saam Farahmand Producer: Kate Hitchings DoP: Florian Hoffmeister Art director: Tim Gibson Choreographer: Jay Revell Costume Stylist: Joanna Hir Prosthetic designer and maker: Sophie de Oliveira Barata @ Alternative Limb Project For Electric Theatre Collective Producer: Arianna Maniscalco Lead flame: Giles Cheetham Flame: Jon Berridge Lead Nuke: Taran Spear Nuke: Christopher Fraser, Ralph Dubber, Emma White Lead CG: Alexis Vallauri Animator: Magali Barbe 2D animators: The Line - Wesley Louis, James Duveen Colorist: Aubrey Woodiwiss
For Assembly Rooms Editor: David Stevens
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