Starting next month, YouTube will share ad revenue with Shorts creators. However, the originator of the creator ad revenue-sharing program has introduced a new twist with its short-form video service.
Unlike YouTube’s traditional revenue-sharing program or TikTok’s revenue-sharing program Pulse, YouTube is not attaching ads to individual Shorts videos in order to directly split revenue with creators and publishers. Instead it will pool revenue to divvy up among them — but only after accounting for the platform’s music licensing costs.
In short, the YouTube Shorts revenue-sharing model isn’t so simple as “advertiser pays platform, platform gives creator a cut.” Calculating how YouTube Shorts will split ad revenue is more like doing taxes than basic arithmetic, as Digiday senior media editor Tim Peterson breaks down in this video.
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