Instant foods startup The Taste Company is in talks to raise $12-15 million, founded by Raju Vanapala, who founded Way2SMS.

The startup, which has successfully positioned itself as the first Indian instant non-vegetarian meal producer & has 5 non-vegetarian meals and 2 vegetarian meals with a small Breakfast range too, looking for to dilute about 20% at a valuation of around $60-75 million

Looking to invest extensively to build a strong offline distribution presence across eight Indian cities with more than 8,000 touchpoints, said Vanapala.

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