Sweetgreen’s fast-casual $15 salads have a cult following. But even as the salad chain has sold millions of these bowls to its customers, net profits still remain elusive with so much overhead. The company’s value has dropped about three-quarters since its peak and it’s been operating with significant losses every month.
WSJ explores the headwinds Sweetgreen faces in turning profitable.
0:00 Changing the fast food system
0:48 Expenses
3:04 Cutting back
4:20 Automation and loyalty programs
6:05 What’s next?
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
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