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David Verklin is a long time media insider. He was the CEO of Aegis Media Americas, where he was one of the pioneers in the creation of the free-standing media agency business in the U.S. David brought the media agency Carat to North and South America and quickly grew capitalized media billings to approach $7 billion annually. He was the CEO of Canoe Ventures, LLC, and much more. So when this, now, operating partner at Calera Capital is excited about a marketing technology, we need to pay attention.
Sarah Fay, former CEO of Aegis Media North America, board member of many media companies (including Celtra, [X+1], SocialFlow, and others, and former President of Carat interactive spoke with David about his new role in approaching media businesses with an investor’s lens. Here’s what he has his eye on. (Hint: think video.)
