More about how to implement Jobs To Be done Framework and list of questions - [ Ссылка ]
We keep talking about Jobs To Be done Framework. Today we’re going to talk about three of the six JTBD Research steps:
1️⃣ - Define research goal. For starters, we have to find the goal of our research. What is it that we want to research and what we want to know as a result.
2️⃣ - Formulate job story hypotheses. On this step, we’ll need to define jobs based on our experience and the experience of our customers.
3️⃣ - Make interviews. Observing and gathering customer insights.
Timecodes
00:00 - Intro
00:33 - 6 steps how to nail JTBD practice
01:22 - Define the research goal
02:27 - Formulating job story hypotheses
04:23 - JTBD Interview
07:49 - Summary
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