GM Ultium EV Platform and NEW LOGO
General Motors is debuting a new marketing campaign as part of the company’s comprehensive efforts to accelerate mass adoption of electric vehicles. The “Everybody In” campaign is a call to action meant to reflect a movement that’s inclusive and accessible. The company is also evolving its brand identity as GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion.
Ultium will be the foundation for GM’s next-generation EV lineup, powering everything from mass-market to high-performance vehicles, including the GMC HUMMER EV and Cadillac LYRIQ. GM’s Ultium platform will be capable of delivering an EV that can go up to 450 miles on a full charge1, will power EVs of many sizes, shapes and price points, and is capable of 0-60 mph2 performance in as little as three seconds for some models.
Credit: General Motors
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GM Ultium EV Platform and NEW LOGO
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