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Fairchild Fashion's 'Womens Wear Daily' (WWD), is the fashion industry's leading daily news and part of the Conde Nast group. They recently celebrated their 100th birthday. Their new VP Will Schenk (formerly Mens Journal & Rolling Stone) called in Song Division to help with the celebrations and bond his new team. Song Division brought in its coolest (and hottest) musicians that have played with the likes of Lauryn Hill, Jewel, Billy Squier, Carole King and Bono.
The session started at the Conde Nast building in Times Square where four groups were formed to write songs around the theme 'We Mean Business' and highlight WWD's 100th birthday. The final performances were then revealed at the Boom Boom Room in NYC's newest and hottest hotel 'The Standard'. The songs ranged from rock n roll, pop and rap with fantastic dance moves!
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