It’s the most common mistake of every beginner: “My blog is for anyone who’s interested!” We point and laugh every time we hear it, all the while neglecting the ways in which we’re trying to make our work appeal to everyone as well. Sure, you’ve grown a successful thing, but are you unabashedly FOR a specific group of people?
Toni and Ashley saw a real problem: 80% of African American women are overweight… and they decided to do something about it. Instead of creating a running blog for anyone who’s interested, they created a running blog for black girls.
They share how you can be even more bold (and authentic) in serving your audience as well.
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// CRAFT + COMMERCE 2018 IN THE MAKING
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