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Whatever you think of the Red Bull drink, you've got to admit the business is pretty interesting.
Have you ever wondered why a drinks brand would own:
A record label
Two formula one teams
Four professional football teams
…and more!?
Not only that, they run a travel agency yet they outsource the manufacturing of their drink.
So what’s the strategy here? And how can it benefit your business?
⏲ Timestamps
00:00 — Intro
01:27 — Brand Ambassadors
02:49 — Sports Teams and Events
05:15 — Added Value
06:45 — Key Lessons
🔗 Mentioned Links / Resources
Red Bull ➡️ [ Ссылка ]
Gymshark ➡️ [ Ссылка ]
Lounge ➡️ [ Ссылка ]
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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Jess Percival
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival
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#ExposureNinja #MarketingStrategy
COPY Red Bull's Marketing Strategy (WITHOUT the Budget)
Теги
expninvidsred bull business modelhow red bull makes moneyred bull storydietrich mateschitzred bull footballred bull marketingred bull companyred bull ownerred bullred bull commercialhow does red bull make moneyred bull sponsorshipred bull historykrating daengred bull originred bull racingred bull seored bull social media marketingred bull advertisingred bull digital marketingred bull marketing strategyred bull f1