The Secrets of Starbucks' PROFIT and Success: A Coffee Conversation with Scott Rao: Join us for a deep dive into the world of coffee as we sit down with renowned coffee expert Scott Rao to uncover the secrets behind Starbucks' meteoric rise to an $80 billion business. In this enlightening episode, we explore the inner workings of the coffee industry, from Starbucks' innovative business model to the global coffee crisis and beyond.

Discover the fascinating story of how Starbucks transformed from a humble coffee shop into a global powerhouse, reshaping the way the world consumes coffee along the way. Gain insight into Starbucks' unique approach to business, including its innovative marketing strategies and the controversial notion that Starbucks is more than just a coffee business—it's a bank.

But that's not all—we delve into the fundamentals of coffee, exploring topics such as the magic of salt in coffee, the difference between espresso and coffee, and essential tips for beginners looking to elevate their coffee game. Whether you're a seasoned coffee connoisseur or just starting out on your coffee journey, this episode offers something for everyone.

As a daily coffee consumer myself, I was eager to learn from one of the industry's foremost experts and uncover the truth behind Starbucks' reputation among coffee aficionados. With over 20 years of experience in the coffee industry and a wealth of knowledge as both an author and consultant, Scott Rao offers invaluable insights into the world of coffee making.

If you're interested in diving deeper into the art and science of coffee roasting, be sure to check out Scott's books, including "The Professional Barista's Handbook" and "The Coffee Roaster's Companion," available on his website. You can also follow Scott on Instagram for more coffee tips and tricks.

Don't miss this opportunity to gain exclusive insight into the fascinating world of coffee and Starbucks' remarkable journey to success. Join us for an engaging conversation that will leave you with a newfound appreciation for the magic of coffee.

00:00 - 1:55 - Welcome Home Podcast Intro
1:55 - 40:40 - Scott Rao on Starbucks Coffee

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