When Taylor Swift announced her Eras Tour, it wasn't just fans who were excited. Host cities anticipated a significant economic boost, knowing that her concerts would bring a “gold rush” of spending.
With the Eras Tour generating almost a billion dollars already, Journalist Hannah Wise explores market power and how these big events impact both local and global economies, create lasting effects, and provide opportunities for investors.
#taylorswift #finance #investing #erastour #economicgrowth
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CHAPTERS
0:16 The Taylor Swift effect by sector
0:33 How much Swifties spend during an Era's Tour stop
1:15 The economic power of Taylor Swift's brand
1:35 Market power in action
2:35 How to invest in the concert economy
About Julius Baer
Julius Baer is the international reference in wealth management, based on a solid Swiss heritage.
The story of Julius Baer began over 135 years ago with the vision of one man. In the 1890s the company’s founder and namesake, Julius Bär, established himself as a young and promising banker on Zurich’s famous Bahnhofstrasse.
