You'll be hard pressed to find someone who knows the ins and outs of YouTube better than Jamie Whiffen. He's been on the platform since it's early days (he was 12 when he got started@), and as Ali Abdaal's video producer, he oversees the video creation process from inception to release while managing a team of over 20 people.
In this episode, Jamie shares the lessons he's learned while working with Ali, the importance of incorporating mystery into YouTube videos, how to create a good hook and more. Enjoy!
00:33 How Jamie Whiffen became Ali Abdaal’s YouTube video producer
02:44 What does Ali Abdaal’s YouTube video producer do?
05:02 What makes a viral video
07:10 The importance of changing things often
09:45 How to keep the creator’s authenticity
11:42 The process for producing one video
13:35 Creative process among many members
15:52 Why Ali Abdaal started a second vlog channel
18:26 Why separate your YouTube channels
19:46 The process for testing titles and thumbnails
20:56 The importance of going back to your old videos
22:06 What he learned from growing Ali Abdaal's YouTube channel
24:35 Rapid fire questions
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