The IU H.E.R.E.H. World Tour, originally titled the H.E.R. World Tour, is the first global concert tour by South Korean singer IU, supporting her sixth extended play, “The Winning” (2024). The tour kicked off on March 2, 2024, in Seoul, South Korea, and is set to conclude on September 22, 2024, also in Seoul. This tour marks IU’s return to the stage after her “Love, Poem” tour in 2019.

The tour features a total of 31 shows, with 23 in Asia, 2 in Europe, and 6 in North America. IU’s performances have been praised for their creativity and immersive experience. The stage design, often placed in the center of the venue, breaks down barriers between IU and her audience, enhancing the connection with her fans. The production transforms the stage into various settings, enriching the storytelling aspect of the concert.

The setlist is divided into emotive sections, showcasing IU’s vocal talent and versatility. It includes a mix of her popular hits and new tracks from “The Winning.” Special guest appearances by artists like NewJeans, Riize, Le Sserafim, and Park Bo-gum add to the excitement.

The concert is structured into four main parts: Hypnotic, Energetic, Romantic, and Ecstatic, each with its unique vibe and song selection. For instance, the Hypnotic section features a rock version of “Holssi,” while the Energetic section includes upbeat tracks like “Celebrity” and “Blueming.” The Romantic section slows things down with songs like “Havana” and “Strawberry Moon,” and the Ecstatic section brings the energy back up with hits like “You & I” and "Love Wins All".

The encore and en-encore segments are particularly special, featuring fan favorites and surprise covers. For example, during her concert in the Philippines, IU performed “Pasilyo” by SunKissed Lola, much to the delight of the local audience.

The European leg of the tour marked IU’s first solo concert tour in the English-speaking world outside of Asia, with performances in cities like London and Berlin. This expansion highlights IU’s growing international popularity and her ability to connect with fans worldwide.

The reception to the tour has been overwhelmingly positive. Critics have praised IU’s ability to create an intimate and engaging atmosphere, despite the large venues. NME’s Rhian Daly highlighted the creativity of IU’s performance at Seoul’s KSPO Dome, noting how the central stage placement and diverse production design enhanced the overall experience.

Fans have also expressed their excitement and admiration for IU’s performances. Many have noted the high demand for tickets, with some shows selling out within minutes. This enthusiasm underscores IU’s status as one of the leading figures in Korean pop music.

Overall, the IU H.E.R.E.H. World Tour is a testament to IU’s artistry and her deep connection with her fans. It showcases her musical evolution and her ability to deliver memorable performances on global stage.

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