Priya Ragu - Lockdown (Live). An exclusive performance for Vevo DSCVR, the channel for the best in new music.

Layered into spunky UK R&B production elements and musings on the sharp curves of romance, Priya Ragu’s South Asian heritage steadily dots her ‘damnshestamil’ debut. The 35-year-old Londoner recently quit her job as an airplane parts buyer on positive fan feedback for her pan-continental palette. Initial encouragement came from her producer brother, Japhna Gold, who co-wrote and produced ‘damnshestamil.’ Without telling their parents, who were less than pleased about their daughter’s pop career, the two honed Priya’s approach. The decision to incorporate the language and sounds of their Sri Lankan heritage was Japhna’s; sis quickly hopped onboard. “It’s the language that I speak,” she has said, “why not put it into the songs that I create?” A bold artistic approach that landed them both BBC Tune of the Week status and a spot at Primavera, it also connected the sibs to their roots. If you’re just discovering Priya, start with our “Good Love 2.0” performance - that’s her bust-out track. Then catch “Lockdown.” As she brings the heat to our London studio, it’s easy to see that day-jobs are gone forever.

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Vevo Executive Producer: Mish Mayer
Vevo Music & Talent: Carl Young
Vevo Design: Charlee Twigg / Bee Clark
Director: Charlie Sarsfield
Edit & Grade: Helen Duque Avalos
Director of Photography: Keith Gubbins
Steadicam Operator: Grant Sandy Phillips
1st AC: Jim McLean
2nd AC: Esther Edusi
Light Operator: Leo Steele
Gaffer: Mike Salaga
Sound Engineer: Alex Archer
Photographer: Amzy Abdi
Runner: Debbie Ijaduola
Runner: Sam Twigg
Paramedic: James Killick

#PriyaRagu #Lockdown #DSCVR

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