On 1 March 2024, we transformed Jewel’s Shiseido Forest Valley into an enchanting sing-along venue where Swifties far and wide came together to belt out their favourite Taylor Swift hits 🎤✨

Led by Singapore artistes @joietan and 53A, the beJEWELed sing-along hosted over 1,000 Swifties who made the whole place shimmer with their bedazzled outfits, creative friendship bracelets and infectious energy 🎉

Back in 2011 (13 years ago 😉) Taylor landed in Changi Airport and was amazed to see a forest in the Terminal 3’s Arrival Hall. With the beJEWELed event taking place amidst the newer and bigger forest at Jewel, Swifties joined in to invite Taylor to #SeeTheNewForest during the period of the Eras Tour.

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