Influencer Whitelisting can be confusing but have no fear! In this video, I'll explain what white listing is, how much creators should charge to license a brand video, how much influencers should charge to let brands whitelist their content, and what is the difference between licensing and whitelisting.
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0:00 Influencer Whitelisting vs Licensing
0:34 What is Whitelisting?
1:12 Why do Brands Want to White List Influencer Content?
1:37 Whitelisting vs Licensing
2:18 Pros and Cons to Influencer Whitelisting
2:42 How Much to Charge for Whitelisting
4:00 How Much to Charge for Licensing
4:30 Perpetual Usage (Perpetuity)
Business inquiries: justin@creatorwizard.com
What's this all about?
My name is Justin Moore and I'm the Founder of Creator Wizard, an online resource where I teach you the *business* of being an influencer. My wife April and I have been full-time creators for over 8 years (on social media for 11+) and have personally made over $3M working with brands.
I have also run an influencer marketing agency for over 6 years that has helped other creators earn an additional $2M. I have worked on more than 600 brand deals, interpreted 1,100+ sponsorship contracts, and have partnered with pretty much every consumer brand imaginable.
I have a unique perspective because not only have I been in the creator economy trenches doing brand deals for years but by running an agency, I have been in the room with countless brands helping them decide how to spend hundreds of thousands of dollars on their influencer marketing strategy.
