Order bias, a form of cognitive bias, describes how we tend to recall choices from the beginning or end of a sequence much easier than the middle. Alli Kosydar, User Researcher, talks through the process of avoiding bias during user testing to provide the most objective data possible, and discusses how the notion of order bias can help designers create more usable interfaces.

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ABOUT DESIGN DEFINED
Our Design Defined series consists of quick takes on our favorite product design principles with a Bresslergroup strategist, researcher, designer, or engineer as your guide.

For more design principles, download the FREE Design Defined, vol. 1, eBook: [ Ссылка ]

ABOUT BRESSLERGROUP
Bresslergroup, [ Ссылка ], is an insight-driven product innovation firm whose strategists, researchers, engineers & designers are trusted to solve inspiring product design and development challenges.

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