This year's advert features Moz, a huge, snoring under-the-bed monster with puppy dog eyes. The director behind Eternal Sunshine of the Spotless Mind, Michel Gondry, was called in to make the two-minute ad.  Aside from working with middle England’s favourite shop he is known for his video collaborations with artists including Radiohead, Björk and Daftpunk. The soundtrack to the advert is a classic Beatles song, Golden Slumbers from the 1969 Abbey Road album, re-recorded by rock band Elbow.

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