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Digital maps have revolutionized our lives and our view of the business environment.
Here's the big picture: there are more people living inside this area than outside of it. So, to succeed, you need an eye on the small details that have the biggest impact, like seeing your business locations versus your competitors, the business potential of each geographical region, and which prime locations will give you the advantage.
In the highly competitive APAC region, your business needs to make optimal decisions the first time, but to do that, you need accurate and reliable geodata, geographical information on demographics, points of interest, and your business interests. With the rise of geospatial technology, there's a ton of geodata being captured every day. The question is, do you know how to access this data and how to use it effectively?
The future belongs to those who can reveal the hidden trends and relationships in geodata and transform them into market, retail, and location intelligence - unique actionable insights that allow companies to strategize and target with more accuracy, leading to more profitable business decisions. This is the heart of GfK's geomarketing offering for the APAC region.
We've leveraged our 85 years of global business experience and cutting-edge tech, to deliver spot-on market, retail, and location intelligence that moves your business forward.
Our easy-to-use geospatial interface gives you the ability to upload and visualize your own data alongside an abundance of regional geodata from the most reliable sources, including our proprietary information available on both offline and online platforms.
You can deep-dive into hyper-targeted areas and filter information for greater insight into target markets and segments, so you can identify prime locations, export your data in multiple formats, and use it to create action plans that cement your competitive advantage.
Our geomarketing solutions can benefit companies across multiple sectors, helping you to answer key business questions like how to optimize your existing store networks by highlighting the most desirable mix of locations to ensure you'll be where your customers are going. How to identify the best stores to target in new regions so you can build an effective distribution network or open up new stores, and how to pinpoint where your top markets are located by analyzing the demographics, consumer profiles, and even the spend by product group within a particular area.
Harness the power of geospatial technology to envision your strategies and drive the small decisions that make the biggest impact on your business landscape. Visit our website for more information - GfK Geomarketing: Growth from Knowledge.
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