Here I am at the Hotel Panamera, where this outdated notion of a seaside resort has been turned upside down. The new beach holidays are freshly squeezed, locally sourced and tailored to Instagram. It’s not for everyone, but that’s part of the problem: it’s a hotel for the stylish young people of the millennium who want to get out of their comfort zone but still be relatively comfortable, and who care more about the experience they get from a place than from a particular facility.

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