Business Risk is a critical concept in the world of corporate strategy and financial planning. It pertains to the potential challenges that can hinder a company's ability to achieve its intended goals and objectives. These risks encompass the uncertainty that a company's plans may not unfold as anticipated, resulting in the failure to reach set targets. In essence, business risk signifies the possibility of incurring losses or generating less profit than initially projected. It's important to note that these variables are typically beyond the control of business owners and can lead to a reduction in profit, or in extreme cases, even financial loss.

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