This is a book review by "Contagious" by Jonah Berger. It's such an awesome book, especially for leaders. It's one of the best business books I've read this year.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania. He took years of research and turned so much of the data into the great stories and ideas he shared in the book. Jonah is an expert on word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. His latest book, called The Catalyst, just came out this year.
Contagious is all about the science behind word-of-mouth and why certain things get talked about and shared. In the book, Jonah shares the six basic principles that drive all sorts of things to become popular. If you’re a business owner, a manager, or someone trying to increase awareness about a topic that’s important to you, this book is full of great resources to help you.
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📚 Contagious: Why Things Catch On by Jonah Berger: [ Ссылка ]
📚The Catalyst: How to Change Anyone's Mind by Jonah Berger: [ Ссылка ]
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If you're a social media manager and wondering how to make content or a video go viral on social media, this book will help you create a great strategy. It's also a great book for entrepreneurs who have a program or a system they want to get clients into.
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