00:00 Intro
02:10 How the fitness industry is RAPIDLY evolving.
04:00 How your business should be a DESIRE, not a necessity.
06:30 Why the scale model is broken.
11:43 Why is the quality of coaching going down?
18:08 Understanding your growth trajectory.
23:09 Acquisition vs. retention.
25:13 The difference between a rich vs. poor mindset.
26:15 Understanding a revolving pricing model.
34:48 Exclusive vs. inclusive marketing.
42:07 How the FTC is cracking down on online marketers and how to be compliant.
51:24 How to compete and win in 2024.
57:48 Respecting the journey.
Related Links/Products Mentioned
Visit NCI Coaching Con for an exclusive offer for Mind Pump Listeners! ** The event is April 3-6 in Orlando, FL. Secure your spot now – the future of fitness coaching is in your hands! Also, don’t miss our LIVE Q&A while we’re there! **
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Visit Entera Skincare for an exclusive offer for Mind Pump listeners! ** Promo code MPM at checkout for 10% off their order or 10% off their first month of a subscribe-and-save. **
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March Promotion: MAPS Anabolic | MAPS Anabolic Advanced 50% off! ** Code MARCH50 at checkout **
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Mind Pump Podcast – YouTube
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Mind Pump Free Resources
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Featured Guest/People Mentioned
Jason Phillips (@nci_ceo_jason) Instagram
Alex Hormozi (@hormozi) Instagram
Taylor Welch (@taylorawelch) Instagram
Kevin Nations (@kevinnations) Instagram




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