With almost all public events cancelled and concert halls closed, how will we enjoy Art, Culture and Public Life in future? Is ‘going all digital’ really the answer for the long term? Leading performing-arts institutions in New York City are reducing staff as pandemic-related closures are stretching into 2021, with millions of dollars in federal aid running out. Sir Clive Gillinson tells me that Carnegie Hall furloughed 51 full-time workers, and implemented pay cuts for the remaining employees after extending its closure until at least Jan. 7. By the way, The New York Philharmonic recently eliminated 44 jobs, about 40% of its administrative staff, through a mix of furloughs and terminations. Members of the 98-person orchestra all kept their jobs, although their base salaries were reduced by 25%. However, both, Carnegie Hall and the New York Philharmonic, were among the lucky cultural organizations that received forgivable loans from the Payment Protection Program, the $669 billion stimulus package designed to keep employees of U.S. small businesses and nonprofits on payroll during the coronavirus pandemic. But could more be done?
Clive and his team reacted very quickly to the fact that Carnegie Hall may not open any time soon and created the digital event called ‘Live with Carnegie Hall’, a 75-minute program with star performers transmitting the show from their homes. The format has been very well received and reaches many hundreds of thousands of people across the world. Whilst going increasingly digital can be a long term added value, it will never be the same experience as going to a live event. Trying to replicate ‘live’ when going ‘online’ should not be the aim. However, what should be the aim, is to always perform with utmost excellence and present no less than extraordinary experiences. That’s the only way to keep the audience and also the patrons of Carnegie Hall enthused in the long term.
About Carnegie Hall: At a spectacular opening night gala concert on May 5, 1891, Tchaikovsky, the most famous musician of the day, opened Carnegie Hall. For the next 70 years, it remained largely a rental hall, responding to huge demand by the world’s greatest artists to perform on its stages. The combination of unmatched acoustics and its position in New York City made the Hall an irresistible magnet for talent from the moment it opened. This magnetism has generated a legendary roster of performances by virtually every great performer of the last 129 years, and Carnegie Hall continues to be a place where history is made. Our Weill Music Institute music education and social impact programs now reach about 800,000 people annually, mostly young people, with creative musical experiences offered in schools, in community settings, and in Carnegie Hall’s Resnick Education Wing, located on the upper floors of the concert venue. These programs have tremendous depth, power, and impact and are changing the lives of people all around the country and, increasingly, internationally.
Topics/minutes:
00:00 – Status Quo of Carnegie Hall
05:45 – USA’s PPP Support
09:13 – Creative Online Events
15:30 – Surviving & Fund Raising
21:13 – Future of Public Performances
28:57 – Key Learnings
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