Even if you haven’t had your ear to the ground, you’ve probably noticed something going on with Breitling. In the past couple of years the Swiss brand has moved its focus from intense, flashy sports watches to pieces inspired by Breitling’s more sophisticated history, and that’s the result of a couple of key individuals. The first is the CEO Georges Kern, who started steering the company in a more heritage-focused direction almost as soon as he took the reins in 2017. The second is Fred Mandelbaum, better known as @watchfred on Instagram, who went from an obsessive vintage Breitling collector to a Breitling historian in an official capacity.
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