Most artists fail and never become a full time artists. It’s almost never because of their art and almost always because they don’t bring enough value to the customer. A large portion of value in the art market is the perception of value, perceived value. And in the current market place, buying art on sites like Etsy is simply not sexy. It doesn’t feel like a place where people invest in objects that increase in value over time. On top of that there is one more thing that artists seem to overlook. The supply and demand curve of their art, which gets destroyed when you start selling on sites like Etsy. In this video we will explain why.

Making art that sells is one thing but controlling the supply of your art, or increasing the demand for your art is something most artists are not too familiar with. The price of your art will be determined by 3 things. The supply, the demand and your marketing. In other words one of the important parts of your job as a contemporary artist is to control the supply of your work. This means that you have to control the production of your work but also control which collectors buy your work. Since those collectors might be putting the art they bought from you again on the secondary market a couple of years from now. And it is in that last part that a lot of artists make big mistakes.

Selling you art cheap on Etsy might be good for your sales in the short term but destroys your ability to control the supply of your art in the long term. And this is going to be crucial if you want to have any chance of success later on in your career. The following question, 'how to sell art and make money in THE LONG TERM', should be on every contemporary fine artist's mind.

Make sure to subscribe because we will be uploading several videos/week around the business side of the arts so that you will never loose track of that long term vision for your career. And if you feel like moving forward and taking your career one step further. Make sure to check out my courses. With the following link you receive a massive discount on my course on grant writing that will enable you to win all types of call for artists. (only 10 discounts are available on this link). Make sure to take a look at the free sections of the courses since there are several free videos where I completely cover some writing tips for artists that will already improve your applications.
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Love life, live love,
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