The MLP Friendship Celebration App was first announced at the NY Toy Fair of 2015.
This is the first of two interactive apps that will be launched for the My Little Pony series, as the Equestria Girls will get a separate app too. Both apps will work with Zapcodes, as you might have heard before. In case you didn't: The Zapcodes are little QR-like codes that are printed on the ponies or necklaces for the Equestria Girls dolls. These Zapcodes have a dotted line around them, which are unique for each character and release (so not for each individual pony). The MLP Friendship Celebration and Equestria Girls app can read those codes and see what pony you're trying to scan, and you'll be able to use that pony in the app.

In the MLP Friendship Celebration App it's all about hosting and attending parties. You're in charge of who's coming and what's being served. Once I started the app for the first time I saw the everything was in Dutch. I didn't expect to see that directly in the first version, but this is of course perfect for little kids who'll use the app as well. Besides a few buttons and pop-ups there isn't much text in here anyway, but the voice acting is only available in English sadly.
Talking about the voice acting: The ponies are not voiced by the official voice actors from the show, and are all off from what you expect. It's weird that the Gameloft game did have official voice actors, but that this Hasbro app doesn't.

Around the house are various items you can click on to start activities:

Mailbox to check for upcoming parties
Calendar to see all planned parties
Chest to see all your gifts and unlockables
Scrapbook to see all your photos and selfies
Partycannon for an instant party

Once you've scanned your ponies you are ready to attend the party and meet Rainbow Dash. On the party screen there isn't much to do, but you can click on the clouds to see Spitfire, Scootaloo and Derpy appear! At the bottom of the screen there is a little button which will show all available activities at the party: Eating, making photos and playing games.

The first activity is eating and drinking at a table with all the invited guests. Each pony has a plate and glass which you can add food and drinks to. After that you can eat and drink and restock everyone. Additionally there are presents from every pony on the table which you can open and unlock for your collection. Besides some animations there isn't much to do here.

The second activity is making pictures or selfies. By default the front camera is activated, but you can switch to the back camera. I expected some filters or borders I could add for more fun, but there wasn't any option available next to the default balloons.

The last activity is the game you can play with up to four players and differs for each pony. Every player will take a corner of the screen, so it's best to lay your phone or tablet on a flat surface. At the Rainbow Dash party you have to tap the screen and push a storm cloud around to pop the balloons of the other players and defend your own balloons. The last pony standing wins the round.
If you're playing alone or with less than 4 players you can leave some spots open and the app will take control over that pony.
You're free to restart any of the activities or choose to return to your home and see what's available.It's a different party everyday in Ponyville in the Hasbro My Little Pony Friendship Celebration app! Check your mailbox for invitations and then join Princess ...

The MLP Friendship Celebration App was first announced at the NY Toy Fair of 2015. This is the first of two interactive apps that will be launched for the My Little ...

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The MLP Friendship Celebration is the first of two interactive apps that will be launched for the My Little Pony series, as the Equestria Girls will get a separate ...

The My Little Pony Friendship Celebration is the first of two interactive apps that will be launched for the My Little Pony series, as the Equestria Girls will get a ...

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