Amazon PPC ads are an incredible tool to help launch new products, and to get your product ranked and indexed. It's pretty much required now that you run PPC ads for new product launches. But Amazon PPC can be a super difficult topic to learn. So, I put together a (3) part training, or 3 videos 'mini series' to help you master Amazon PPC! These videos will be an ultimate Amazon PPC tutorial for beginners; where I'll break down everything PPC step by step.
Amazon PPC Tutorial & Guide for New Product Launch in 2022:
In Part #1 - I'll cover: Automatic Campaigns.
Part #2 - I'll cover: Manual Keyword Targeting Campaigns.
Part #3 - I'll cover Manual Product or ASIN Targeting Campaigns.
Thank you for watching! Please don't hesitate to ask any questions you have down below.
Your Coach & Mentor,
-Brian Noonan
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Video Chapters:
0:00 Start
0:30 Intro
1:25 Competition
3:20 Honeymoon Period is Key!
4:38 Goal of Running Auto Campaigns
6:00 How Many Campaigns Do I Set Up?
6:35 Low, Medium, or High Competition
7:40 Getting Best Keywords for Your Product
11:20 How to Set Up Auto Campaigns
14:00 How Long Campaign Should Run
14:15 Daily Budget
15:01 Bidding Strategy
15:55 Using “Placements”
17:30 Ad Groups
17:55 Default Bid
18:08 Auto Targeting Groups
19:00 Targeting Group Bids: Close, Loose Match, Subs, Comps.
19:29 Negative products & Negative products
19:48 Launching Campaigns to Canada & Mexico
20:20 Auto 2 “Low Bid”
22:13 Auto “Close Match” Campaign
23:33 Auto “Loose Match” Campaign
24:19 Auto “Substitutes” Campaign
24:50 Auto “Compliments” Campaign
26:30 Optimizing Autos - Placements
27:20 Optimizing & Adjusting Bids
28:30 Optimizing “Search Terms” for Best ACOS
29:27 Outro amazon ppc
