Brands are the new thought leaders. A great voice and tone differentiates the best of them. Learn how we at Salesforce work on getting our voice and tone right and how to start YOUR OWN voice and tone program with 5 quick tips from Chris Duarte, SVP Trailhead Content.
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0:00 - What is Salesforce on Salesforce?
0:36 - The Importance of voice & tone
1:50 - Tailoring tone for different audiences and situations
2:36 - Tip #1: Simple and memorable brand guidelines
3:27 - Tip #2: Create a library of samples
4:10 - Tip #3: Publishing voice & tone guidelines
4:55 - Tip #4: Collaborating with content creators
5:41 - Tip #5: Retire “bad” content
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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
