Our powerful new Campaign celebrates all the things we do, big or small, in the fight against breast cancer. Action can mean different things to different people. Whether a person proudly wears a Pink Ribbon in honor of a friend, reminds a loved one to schedule her yearly appointments, donates to research or volunteers, every effort truly has meaning and when we join together, we can achieve significantly greater impact.
For every action submitted on BCAcampaign.com or unique post on Instagram or Twitter with #BCAstrength between October 1, 2015 and World Cancer Day on February 4, 2016, The Estée Lauder Companies will donate $25 to fund a half-hour of breast cancer research through the Breast Cancer Research Foundation (BCRF), with the goal of funding up to 500 research hours ($25,000). This is just one part of our global fundraising efforts to raise $6 million in support of breast cancer research, education and medical services this year.
Every Action Counts. What’s Yours?
