We chat to the incredible advertising legend that is Bob Hoffman. 🤩
Bob is perhaps better known as the chap behind the popular site, The Ad Contrarian, and is often described as the most provocative man in advertising, so be sure to sign up for the chat.
Bob joined us to talk about his new book "Adscam: How Online Advertising Gave Birth to One of History's Greatest Frauds, and became a threat to Democracy".
Enjoy the talk!
Video Summary:
Bob Hoffman is a well-known figure in the advertising world, having spent 40 years in the industry and serving as the CEO of three advertising agencies.
Since retiring from the industry, he has been writing and speaking about important issues facing the advertising and marketing industries. He has written several books, including "Ad Scam," which focuses on the dangers and issues with online advertising, and how it has contributed to the wedge in politics, enabled the transfer of money to criminal enterprises, and the blindness of advertising leaders to the damage done by tracking-based marketing analytics.
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