Statements like “Tiktok is ruining literature” or “Tiktok has ruined reading” have been at the core of book discourse online and off for over two years now.
We’ve arrived at a point in book culture where the publishing landscape is, for better or worse, shaped by Tiktok, more specifically the book niche on Tiktok, the infamous booktok.
Whether you agree that booktok is the end of literature or the future of storytelling, the fact remains that at the moment, writers are all but subjugated to its volatile trends.
In this video, I talk about what this might mean for individual authors and for the figure of the "great writer".

timestamps:

00:00 - intro
01:59 - what is a "great writer"?
08:28 - everyone's a sellout now
23:24 - likeability is a jail
29:47 - to promote or not to promote

references and resources:

videos on the "tiktok is ruining literature" debate
Jack Edwards: [ Ссылка ]
The Book Leo: [ Ссылка ]

videos about the Cait Corrain situation
with Cindy: [ Ссылка ]

videos about the "death of the It Girl"
Jordan Theresa: [ Ссылка ]
Nicole Rafiee: [ Ссылка ]

the one Mina Le video I mentioned: [ Ссылка ]

The Polyester podcast episode about the "people's princess": [ Ссылка ]

Briana Soler's newsletter: [ Ссылка ]

Articles

Literary It Girls: [ Ссылка ]
Everyone's a sellout now: [ Ссылка ]
Cait Corrain Guardian story: [ Ссылка ]
Alex Aster Guardian story: [ Ссылка ]

Books
A Very Short Introduction to Bestsellers: [ Ссылка ]&#
The Death of the Artist: How Creators are Struggling to Survive in the Age of Billionaires and Big Tech: [ Ссылка ]

Thank you so much for watching xxx

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