In the summer of 2016, Tarte launched the Shape Tape Concealer and it became all the rage across YouTube. Naturally, Tarte wanted to capitalize on its popularity, by expanding the Shape Tape name into foundations. But the product went viral for all the WRONG reasons and it changed the way the industry looked at shade ranges forever. This is Behind the Controversy and it starts right now.
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*Video Links*
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*Article Links*
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*Time Stamps*
0:00 Intro
1:39 The Beginning - Tarte Shape Tape Concealer
10:15 The Launch
14:35 The Video Responses
26:45 The Aftermath
28:49 Final Thoughts
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