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Apple introduced “Apple Intelligence” – a suite of artificial intelligence tools – to its products at its annual Worldwide Developers Conference (WWDC) on Monday, while announcing a host of Apple product updates.
The tech giant said its goal is to take AI tools a step beyond what’s on the market now and personalize it for Apple users while maintaining privacy.
CNN also spotted OpenAI CEO Sam Altman walking into the event with Apple employees amid speculation and then confirmation of a partnership blooming between the two companies to bring AI tools to Apple products.
OpenAI has been one of the companies at the forefront of AI, even as Apple had lagged behind some of its competitors. Integrating ChatGPT into Apple products could help Apple reposition itself as an AI leader while helping OpenAI further its own AI products.
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