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In this video, business mergers and acquisitions expert Jonathan Jay discusses whether making an offer to buy a business is a good strategy. Many people believe they should make an offer when they want to buy an existing business, but he argues that there is a better way.

Jonathan Jay explains that buying off-market before a business is advertised is the best way to avoid competition and increase your chances of success. He emphasises that agreeing on a price is a collaborative process that allows you to negotiate a deal that works for everyone, and put it into a heads of terms agreement.

This approach takes out all the guesswork, eliminates the need for offers, and ensures that both the seller and the buyer are happy with the deal.

If you're thinking about buying a business, this video is a must-watch. Jonathan's tips and strategies will help you avoid common pitfalls, negotiate a better deal, and increase your chances of success.

So, don't make an offer just yet. Watch this video first and learn from a business acquisition expert.

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