The Loss Leader strategy, Learned helplessness and how to win even when the odds are stacked against you!
02:17 – How to break into a new market, sell to the higher-end of the market, and win market share. This is the Loss Leader Strategy, used by some of the most successful businesses in the world and this is how I’ve used it in my business
09:19 – Learned Helplessness: your current situation is not your permanent destination
17:19 – How the USA basketball team screwed it in 2004. A key learning from the book: Super Thinking: The Big Book of Mental Models
24:06 – Why strategy is different from tactics
27:34 – Direct Responsible Individual (DRI): A decision-making model that companies such as Apple and PayPal have used and it's flawless!

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