How Did Ronnie 2K Become So Famous?

Ronnie's story is truly unique. He was raised to focus on his education and then have a successful career in a traditional field. He listened to his parents and graduated from Columbia Law School and then got a job at a prestigious law firm.

After a couple of weeks, he quit. He hated it.

He always had a passion for sports but to make a career out of it, you need to start at the bottom. And that's exactly what he did.

He got an unpaid job working for a women's basketball team. His family thought he was crazy. But he loved it and knew he was on the right path, so he got stuck.

He got a job at a minor league baseball team and learned to market with no budget.
Around that time, he started getting into NBA 2K and became one of its best players. He was an active participant in the community and appeared on the NBA 2K team's radar.

When Twitter was just starting, this was 15 years ago, and Ronnie saw its potential. So, he asked an executive at 2K if he could create an account on Twitter: Ronnie 2K. That simple email changed everything.

Timestamps
00:00 Starting
01:51 Ronnie 2K Law Career
06:17 Ronnie 2K activities with the Women's basketball
08:12 Ronnie 2K's Family's Reaction
10:42 Is Ronnie 2K a Game Developer?
12:26 How Ronnie Singh Became Ronnie 2K
13:05 Ronnie 2K - Twitter Account
16:16 Influencer Marketing to Grow
19:22 Community and NBA Players
21:09 Ronnie 2k's Friendly Relationship with the Celebrities
31:01 Hardworking influencers
34:01 NBA storytelling
39:24 Finding your voice
44:12 What's next
45:26 Ending


Listen to the full interview about his journey to success and how you can land your dream job.

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